SEO Software: Pros and Cons
SEO Tools: Pros and Cons
One of the recent trends in a nowadays SEO is a tendency to try to not utilizing automated SEO applications. It is even said that using automated software can hurt your SEO stats. On the other hand, search engine optimization is a sphere where the amount of tedious routine work is immense. Doing all of it manually is much more difficult and is a real waste of time. So in this article we will split different SEO software into groups basing on its purpose and will try to find which tasks can be performed manually indeed, and which ones are better to perform automatically.
1) Making content. There are many tools that supply automatic synonymizing of any text. There are products that even claim to create human-readable texts generated totally automatically. Obviously, until machines will learn to understand the sense of a text, they won’t be able to produce a more or less quality automated content. So this task should be performed 99% manually for now. Hire a good copywriter and create a quality content for your website, rather than throwing those money into some “powerful” utility that does this automatically.
2) Gaining backlinks. This is the second vital SEO action, though somebody could name it the first. A quality link building needs you to examine tons of potential linking partners and filtering only those sites that are highly related to your one, with a quality text and a trust rating simultaneously. Such operation can be automated for a small percent, since you don’t have to locate possible linking websites manually. However, the final decision still is upon you. It is you who should investigate the quality of websites and judge their relevance to your site. Finding link partners is only 10% of a work. The rest is performed manually.
3) Monitoring search engine rank. Basically, you need this to track your efforts – whether you’re doing fine, or your activity doesn’t hit the goal. One of the most frequent mistakes at this step is checking the search engine positions to the “bottom”, i.e. up to the 1000th position. In most cases you don’t need that amount. If your site isn’t found within the first 20-30 positions – nobody sees it anyway. So in a SEO sphere it is better to restrict web ranking checks with first 40-50 results. However, if there is a significant amount of keywords to monitor, the process may still eat a large amount of time. And here is where the automation is really irreplacible! With an automated rank checker you can save quite a few of hours comparing to what you would spend if did that yourself. However, you should prefer search engine friendly applications, to prevent possible worries with your IP being blocked by Google or Yahoo.
4) Social media. Twitter, Facebook, Digg, StumbleUpon – all of these can be automated quite fast. However, true gems in that field are still achieved through a manual job.
5) Obtaining keywords related to your sphere is another job that is easy to automate. And you are really cheating yourself if you think that you can handle without any of the automated tools over there. You can save a bunch of time and lose virtually nothing. There are a lot of approaches to finding quality keywords and many of them can be dug through automatically.
In conclusion, every SEO work needs its own approach on SEO tools. Some tasks are automated easily as shown above, while others still need you to apply your hands and your brain.